Hi. I’m Bryan.

I like lasagne.
Music is life.
Marketing is what I do.


Make it stand out.

Founded by Bryan Borcherds, Create New Stories is a marketing and artist relations agency based in London at the renowned Tileyard Studios. We specialise in helping music equipment brands elevate their presence in the industry with powerful marketing strategies and authentic connections to the music community.

With a deep passion for music technology and a wealth of experience, Bryan brings extensive knowledge of equipment, studios, distribution, product launches, and content creation. Having worked with leading industry pioneers like Arturia, Focusrite, Tileyard Studios, Native Instruments, Apogee, Steinberg, Gretsch, Sabian, and Vic Firth, Bryan's expertise is firmly rooted in the music equipment world.

At Create New Stories, we craft compelling marketing campaigns and cultivate artist relations that help brands tell their unique stories and engage with musicians, producers, and creators on a deeper level.

It’s time to Create New Stories.

  • Dream it.

    It all begins with an idea. You’ve got the product and want the world to know about it. Work with us to build the strategy and campaign, plan the launch, analyse the market and the distribution channel.

  • Build it.

    Get the inspiration, build the plan, activate. Strategy, media plan, reviews, photos, quote, and videos. And that’s just the beginning. Get your products in the hands of top artists.

Whatever it is, the way you tell your story online can make all the difference.